VSV launches new
safe driving campaign: The Hug
AKQA Brussels devised a new campaign for VSV on the occasion of the motorcycle season. At the beginning of spring, many motorcyclists awaken from their winter sleep. And that requires some extra attention from motorcyclists in Flanders. To make people aware that motorcyclists are vulnerable, and to encourage them to look even more closely, VSV is now launching an emotional film around ‘a hug’
created for VLAAMSE STICHTING VERKEERSKUNDE and INGRID GEERAERD, SARAH SOMERS, LYNNE VINCENT, STIJN DHONDT agency AKQA BRUSSELS ecd PETER AMPE creative team KENN VAN LIJSEBETH and JOHN BENOIS head of akqa productions OLIVIA NAUDTS producer BRAM BUSSCHOTS director JEF BOES director of photography KAMIEL DOENS agency producer BRAM BUSSCHOTS produced by SARAH THEYS @ ILA production assistant ALEXIA DE SPLENTER @ILA first ad MARTINE TEMMERMAN first ac JESPER REY second ac JULES BORGS
gaffer RAYAN IMOULA electro LUCAS MARBACH and PIERRE DE WUSTEMBERGER key grip and grip JESSE UMUT and JÉRÔME MILECAN art department KARINA SOORS and PAULIEN CASTELEYN styling SARAH ROELSTRAETE location assistant KIMIA JALALIAN and MANON LEYSSENS editing by ROBIN @ FRAMES POST PRODUCTION assistant editor MARGOT JANSSENS post production by JELLE ROBBEETS @ FRAMES POST PRODUCTION grading ERIC @ DE GROT sound design by KLANKWERK
ORIGINAL SOUNDTRACK: THOMAS HOUTHAVE @ KLANKWERK setphotography by AURELIE VAN HERK